Warning coloration (aposematism) is effectively the "opposite" of camouflage. Its function is to make the animal, for example a wasp or a coral snake, highly conspicuous to potential predators, so that it is noticed, remembered, and then avoided. As Peter Forbes observes, "Human warning signs employ the same colours - red, yellow, black, and white - that nature uses to advertise dangerous creatures."[13] Warning colours work by being associated by potential predators with something that makes the warning coloured animal unpleasant or dangerous.[14] This can be achieved in several ways: distasteful, for example caterpillars, pupae and adults of the cinnabar moth and the monarch butterfly have bitter-tasting chemicals in their blood. One monarch contains more than enough digitalis-like toxin to kill a cat, while a monarch extract makes starlings vomit.[15] foul-smelling, for example the skunk can eject a liquid with a long-lasting and powerful odour[16] poisonous, for example a wasp can deliver a painful sting, while snakes like the viper or coral snake can deliver a fatal bite[13] Warning coloration can succeed either through inborn ("instinctual") behaviour on the part of potential predators,[17] or through a learned avoidance. Either can lead to various forms of mimicry. Experiments show that avoidance is learned in birds,[18] mammals,[19] lizards,[20] and amphibians,[21] but that some birds such as great tits have inborn avoidance of certain colours and patterns such as black and yellow stripes The cinnabar moth (Tyria jacobaeae) is a brightly coloured arctiid moth, found in Europe and western and central Asia. It has been introduced into New Zealand, Australia and North America to control poisonous ragwort, on which its larvae feed. The moth is named after the red mineral cinnabar because of the red patches on its predominantly black wings. Cinnabar moths are about 20mm long and have a wingspan of 3242 mm (1.3-1.7 in). Cinnabar moths are day-flying insects. Like many other brightly coloured moths, it is unpalatable; the larvae use members of the genus Senecio as foodplants. Many members of the genus have been recorded as foodplants, but for long-term population success, the presence of the larger species such as ragwort is needed. Smaller plant species, such as groundsel, are sometimes used, but since the species lays its eggs in large batches, survival tends to be reduced. Newly hatched larvae feed from the underneath of ragwort leaves within the area of their old eggs. The larvae absorb toxic and bitter tasting alkaloid substances from the foodplants, and assimilate them, becoming unpalatable themselves.[1] The bright colours of both the larvae and the moths act as warning signs, so they are seldom eaten by predators. An exception is among different species of Cuckoo which eat hairy and poisonous caterpillars including cinnabar moth larvae.[2]

Like several other Arctiidae moth larvae, the cinnabar caterpillars can turn cannibalistic. This can be due to lack of food, but they can eat other cinnabar larvae for no apparent reason.[citation needed] Females lay up to 300 eggs, usually in clusters of 30 to 60. Initially, the larvae are pale yellow, but later larval stages develop the jet black and orange/yellow striped colouring.[3] They can grow up to 30mm, and are voracious eaters; large populations can strip entire patches of ragwort clean, a result of their low predation. Often, very few survive to the pupal stage, mainly due to them completely consuming the food source before reaching maturity; this could be a possible explanation for their tendency to engage in seemingly random cannibalistic behaviour, as many will die from starvation.[citation needed] The moth has proven to be particularly successful as a biocontrol agent for ragwort when used in conjunction with the ragwort flea beetle in the western United Statess